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Lowering operating expenses for your business

For most ambitious startups, the unexpected COVID pandemic has delayed many business plans causing financial stress. To get up and running again, your startup needs a well-planned recovery strategy! A logical way out is to lower operating expenses. Spending less money on operating costs will enable better success in this uncertain time for your Pakistani startup. If your business plans have been minimally affected by the COVID pandemic, it will still help you to cut recurring expenses and become more lean. The plan to reduce operating costs is a hefty issue. Hasty decisions on cutting corners without thoughtful consideration can backfire, thereby causing financial loss instead of gain.  The following are some factors to consider on reducing costs for your startup: Review the Operating Budget  When your startup chalked a business plan two years ago it did not take into account an upcoming pandemic. Global economic changes will inevitably happen after the pandemic subsides. Start reading and analyzing changes that will affect your business post-pandemic.  Next review the budget taking notes of what is no longer relevant to operate efficiently. Prioritize from sales to marketing to customer retention with decisions based specifically on your startup. This will enable you to review the budget based on current economic conditions. Reconsider Huge Investments  Review the budget giving huge investments proposed prior to COVID-19 careful thought. As the world globally recovers from the pandemic, be overly cautious instead of ambitious. Keeping cash at hand it is easier to accommodate unforeseen expenses.  Reconsider proposed capital investment for Startup growth such as new equipment or facility. Does it make sense to postpone these until the market stabilizes?  Re-Negotiate Business Contracts, Terms, and Agreements  Most organizations have been impacted by COVID-19, giving you the opportunity to re-negotiate business contracts and agreements. Re-negotiate the rental contract with your landlord, speak to vendors, professional services, insurance agents, loan equipment providers and so on. Negotiate out of early termination penalties for those services that are no longer within budget.  It is not always easy to negotiate out of legal contracts or have new terms outlined but there is the possibility of gaining temporary adjustments, discounts on fee or services and delayed payment cycles.  Re-Evaluate Business Software, Products, and Services Take an inventory of all software, products, and services that your startup needs to operate on and the cost of each. This will enable you to prioritize what is absolutely essential and what can wait as these occupy a major portion of the budget. You might discover duplicate software, excess products or services. Eliminating excess can reduce Startup operational costs. Make sure you consult with all concerned departments during this process to avoid any complications. You should not eliminate something that will cost you more in the long run!  Minimize Payroll Expense Payroll is a major expense for most startups. Research ways to effectively reduce payroll costs to stay afloat during the first phase. See if there are government programs and initiatives that will help.  Re-evaluate team bonuses and other employee perks and benefits and add them as your business later thrives. Do your best not to reduce headcount or reduce salaries. Looking for an easy, simple way to track your operating expenses? Download and sign up for Metric today!

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How to build credibility as a founder

You are the owner of a new startup with a brilliant business idea. You know that your product or service can help people in one way or another. But how will your potential customers know to trust your new business idea? This is why it is very important as a new Pakistani startup to build credibility. And it’s even more important to build credibility for yourself as a founder. Building that trust will not only encourage customers to buy from you, but it will also encourage investors and venture capitalists to put their faith, and funds, into your business. Find a Point of Focus As a new business owner, it can be very tempting to want to dive into several different markets and service offerings. However, in order to build credibility, consider specialization in the beginning. Focus your skills, resources, and efforts into one area and work to build credibility within that market. Be Transparent If there’s one thing the modern generation craves more than ever, it’s transparency. For potential customers, be very open and honest about your brand, product, capabilities, and ethical practices. On the other hand, show potential investors transparency about your finances, business plan, and bookkeeping records. Pay Attention to Branding Creating a brand is almost as important as creating the business itself. Your brand is how everyone comes to recognize you, and is an essential part of building credibility. Spread brand awareness via the internet, social media, and personal outreach. Deliver on Your Promises As a new business, it may be tempting to make huge promises to new customers in order to attract the first few sales. However, as a new Pakistani startup, you need to make it a point to always deliver on your promises. This works towards brand building, as well as to maintain a good reputation and spread positive word of mouth. These steps will help you establish good credibility with your potential customers and investors. In turn, you will be able to increase sales relatively quickly, and get noticed by investors and venture capitalists who may decide to contribute to your startups funds. In order to build the best credibility among customers and investors, you must have a solid business plan. This includes accurate financial statements and bookkeeping. For help with this, sign up for Metric today!

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